Brand central

Brand Central is a tool developed for Fritz Hansen’s sales representatives to ensure that they always have the right material at hand and can present it in a way that lives up to Fritz Hansen’s brand.

Always the latest files at hand

Every single one of Fritz Hansen’s furniture designs is represented by countless product photos, environmental images, material samples and 3D models, all of which can be viewed and presented appealing to the customer on the seller’s iPad. In addition, there are presentations, films, brochures, price lists, catalogues and magazines, which are also available and can be run freely regardless of file size, as the app works independently of a network connection.

When Brand Central is online, the App offers to update to the latest content, which is stored locally on the iPad.

Powered by Dropbox

Brand Central integrates with Dropbox, so the content can be easily managed centrally and the various people in charge can easily maintain their content by simply storing it in Dropbox folders. Sellers always have the latest files, presentations and product data at hand – even when on the go. The content can be easily and clearly navigated with the customer and relevant files can be passed on.

Finally the interplay between hardware, software and content works really well and means that both Fritz Hansen’s brand and the current products are presented optimally.