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Index Exchange2019-07-17T07:20:24+00:00

Project Description

Index Exchange

Index Exchange is a global advertising marketplace where premium digital media companies sell their ad impressions transparently and in real time. It is an essential business value to Index Exchange to offer a neutral, reliable service to be trusted by the media companies, offering transparent ad exchange that puts publishers fully in control of their page and pricing.

The challenge

Index Exchange was spending a lot of manual time gathering data and vetting websites and apps for possible business cooperation. Each individual website must be vetted and verified on several key parameters such as domain age, web traffic, social media profiles, etc.

Index Exchange was looking for a way to spend less time gathering information about the websites and apps, by having this data automatically gathered and being available via an API.

“Each individual website must be vetted and verified on several key parameters such as domain age, web traffic, social media profiles, etc.”

Automated vetting system

All the needed information is available from various online services and from the submitted websites themselves. But manually gathering all the individual data points is complex and time-consuming work, with a prone to errors.

By using an automated setup based on intelligent content extraction technology, robotic scraper technology collect the data automatically, and store all this data in a structured format, providing a user friendly interface for validating potential advertising potential of the sources, and ensuring that advertising space lives up to requirements both when it comes to performance and nature of content.

The outcome

The time saving approach enables Index Exchange to concentrate human resources on value adding services based on studies of the provided data output instead of spending a lot of time gathering data.

DK – Dampfærgevej 8
2100 København Ø

+45 70 25 68 39
mail@cphcloud.com

CVR: 32887376